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Well that was new

I just tried to sign up for a newsletter from a publishing company, and I encountered a Captcha. In order to see the text to type, I had to click a Play button. I was then treated to a video advertisement.

I think it's beyond offensive to have to watch an ad in order to prove I'm a human in order to sign up for a newsletter. Am I overreacting? Have I somehow failed to catch up with the new normal as far as advertising encroachment is concerned?

ETA: On further investigation, it appears that the video ad Captcha is associated with feedblitz.com, which is associated with typepad.com, which is where this publisher has its blog. The captcha is provided by http://www.solvemedia.com/ which says:
Our patent-pending technology turns CAPTCHA, those difficult combinations of distorted letters and numbers, into branded TYPE-IN™ ads. Every time a consumer enters a brand message, we share the revenue with our publisher partners.
So it's not the publisher's fault, at least not directly.

This entry was originally posted at http://firecat.dreamwidth.org/759954.html, where there are comment count unavailable comments.

Comments

( 9 comments — Leave a comment )
wcg
Feb. 11th, 2012 01:57 am (UTC)
Seems pretty offensive to me.
johnpalmer
Feb. 11th, 2012 02:18 am (UTC)
If that was intentional, it was so offensive that it's hard to find good words for it.

In fact, it's so bad I find myself engaging in the wishful thinking that no one could be that stupid intentionally, outside of politicians. That I hope the publishing company was either lied to or cheated by the Captcha provider.

ellenmillion
Feb. 11th, 2012 02:41 am (UTC)
That's pretty disgusting. O.o
starcat_jewel
Feb. 11th, 2012 02:42 am (UTC)
That's some bright spark in Marketing trying to turn Captive Lecture Time into a profit-making activity, is what it is. And my reaction would have been twofold: (1) back right the hell out of there, and (2) contact the company to tell them why I had no further interest in their newsletter.
elisem
Feb. 11th, 2012 03:49 am (UTC)
Yeah, me too. Eesh.
kshandra
Feb. 11th, 2012 02:57 am (UTC)
I encountered one of those myself earlier this week.
epi_lj
Feb. 11th, 2012 03:17 am (UTC)
I have definitely never seen that, and I would also be offended.
supergee
Feb. 11th, 2012 11:50 am (UTC)
As Janis Ian said, "Attacking your own customers because they want to learn more about your products is a bizarre business strategy." This is a particularly good Horrible Example.
sashajwolf
Feb. 11th, 2012 12:10 pm (UTC)
Yuck. I don't know if I'd call it offensive, exactly, but it's certainly some other category of Stuff I Do Not Approve.
( 9 comments — Leave a comment )

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