Here's an article about a heterosexual dating site where men sign up as "products," declaring themselves to have certain characteristics (for example: Flavor: Intellectual; Packaging: Skater;
Bonus Pack: Vegetarian) and women sign up as "clients" to "browse" and "buy" the "products." The idea is pitched as giving women more control over dating. I have heard that on most het dating sites, women rarely contact men, so I guess this is also an attempt to overcome that tendency.
I think the buy/sell metaphor is really offensive.
But the first thing I thought when I heard about the site was "Whee, now there's another online store where I can put things in my cart and not buy them."
A lot of the comments on the article say "OMG, can you imagine what people would say if there were a Superwomanket?" I guess the people saying that have never typed "escorts" into a search engine.This entry was originally posted at http://firecat.dreamwidth.org/785980.html, where there are comments.