Paul Vallee offers a theory why Google+ requires "legal"/"real-life" names, or whatever it is that it requires (emphasis mine):
How they plan to do this is now becoming clear. They want to know your identity, and I mean your real life non-internet identity, with name and address and work history and phone number and everything, DURING ALL OF YOUR WEB SEARCHING AND (adwords-enabled) BROWSING. (Let's face it - do any of you really sign into your g+ to view it, and then sign back out of your g+ before googling?)
I'm now sequestering my search activities. Because Google has some search services I like, such as maps, I have Google search in its own browser, where I am not logged in to any of my Google accounts. I'm using an alternative search engine in Firefox -- currently I'm using Scroogle SSL https://ssl.scroogle.org/
I don't think all this fussing is actually private or that a few people doing it really makes any difference to honking huge social networks. It's more along the lines of a hobby.
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