I care somewhat about the ethics behind products I buy so I went to look at the web site. You have to sign up before you can look. You can sign up with your Facebook account or with an email address. If you put in your email address, you are required to specify your gender and choose whether you care most about "rights," "environment," or "animals."
I guess I'm naive to expect that a company that is supposed to care about ethics, rights, and social change would have a clue that gender isn't binary and that gender isn't any of its effing business.
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