http://www.nytimes.com/books/97/03/23/lifetimes/asi-v-fair.html
He knew people would be resistant to "mock-turkey" made out of algae, but he also assumed people would have no interest in being outdoors or even looking out a window. (Possibly because they would want to live in bomb shelters.)
So did The Jetsons:
http://paleofuture.gizmodo.com/50-years-of-the-jetsons-why-the-show-still-matters-512621126
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